Case Study
Applicant
Argyll, the Isles, Loch Lomond and Stirling Tourist Board
Project
National Park Outdoor Operators Marketing Initiative
Total project cost / Leader+ grant
£59,350 / £25,675
Summary
This initiative brings together the outdoor activities operators based in the National Park to work together in producing joint marketing material, thereby raising the profile of the National Park as an activity destination, and improving cross-selling with accommodation providers. The activities operators will also be supported by a joint booking system.
A particularly innovative aspect of this project will be the recruitment of the staff post from one of our target groups who will then be offered training in one of the operator's activities, thereby creating a business or employment opportunity beyond the life of the project.
To view the 'Go Outdoors' website that came about through this project, click here.
To read about the lessons learnt by the applicant through this project,
click here.
